NO. COA98-1118
NORTH CAROLINA COURT OF APPEALS
Filed: 5 October 1999
MARKET AMERICA, INC., Plaintiff v. ROBIN CHRISTMAN-ORTH, Defendant
1. Libel and Slander--qualified privilege--summary judgment
The trial court did not err in an action arising from defendant working with two multi-level
sales companies by granting summary judgment for Market America on defendant's counterclaim
for libel where the communication was protected by a qualified privilege and defendant did not
come forward with evidence of actual malice or excessive publication.
2. Libel and Slander--employer not vicariously liable for torts of independent contractor-
-uncertainty as to what was said--summary judgment
The trial court did not err in an action arising from defendant working with two multi-level
sales companies by granting summary judgment for Market America on defendant's counterclaim
for slander. An employer is not vicariously liable for the torts of an independent contractor and
defendant could not recall when she listened to the voicemail in question, did not remember whose
voicemail she listened to, could not remember precisely what was said, and had no witnesses or
recordings.
3. Employer and Employee--non-competition clause--valid
Market America's covenant not to compete was not unreasonable as a matter of law where
it contained no fixed geographic restriction and it was likely that it was intended to reach the entire
United States, but the covenant was operative for only six months and forbade participation only in
those companies using a similar matrix marketing structure or handling similar products to that of
Market America.
4. Employer and Employee--covenant not to compete--independent distributor
A covenant not to compete was applicable to an independent distributor.
5. Employer and Employee--covenant not to compete--applicable to current distributor
A covenant not to compete was applicable to a current distributor even though the
agreement contained language referring to the period after termination or resignation. Market
America certainly intended to prohibit competition by those still working as distributors for the
company.
6. Employer and Employee--covenant not to compete--legitimate business purpose
A non-competition clause was valid where defendant argued that there was no legitimate
business purpose for restricting distributors from participating in a business venture with a similar
matrix marketing system, but Market America's interest in protecting the integrity and viability of
the business is legitimate. Moreover, the covenant expired six months from the date of termination
or resignation.
7. Unfair Trade Practices--libel--qualified privilege--no damages
The trial court did not err by granting summary judgment for plaintiff on defendant's
counterclaim for an unfair and deceptive trade practice based upon libel where defendant's reliance
upon Ellis v. Northern Star Co., 326 N.C. 219, was unfounded. The communication in this case
was protected by a qualified privilege and there was no evidence that defendant suffered actual
injury.
8. Unfair Trade Practices--non-competition clause--valid
Defendant failed to establish a triable issue of fact as to her counterclaim for unfair or
deceptive trade practices where she contended that Market America inequitably asserted its power
and position, but the non-competition clause was valid and enforceable and defendant presented no
facts to show any immoral, unethical, oppressive, unscrupulous, or substantially injurious conduct
on the part of Market America.
9. Wrongful Interference--summary judgment--no business relationship--no malice
The trial court properly granted summary judgment for Market America on defendant's
counterclaim for tortious interference with business relations where plaintiff had no business with
which Market America could interfere and there was no showing of actual malice by Market
America.
Appeal by defendant from order entered 2 June 1998 by Judge
William H. Freeman in Guilford County Superior Court. Originally
heard in the Court of Appeals 9 June 1999. Petition for Rehearing
allowed on 22 September 1999.
Womble Carlyle Sandridge & Rice, PLLC, by Keith W. Vaughan,
Pressly M. Millen, and Christine Sandez, for plaintiff-
appellee.
Smith Helms Mulliss & Moore, L.L.P., by Jon Berkelhammer and
John J. Korzen, for defendant-appellant.
TIMMONS-GOODSON, Judge.
On 24 August 1999, defendant filed with this Court a
Petition for Rehearing pertaining to our decision herein filed
20 July 1999 and reported at 134 N.C. App. 234, 517 S.E.2d 645
(1999). Pursuant to Rule 31 of the North Carolina Rules of
Appellate Procedure, we allowed the petition on 22 September 1999
but stipulated that the case would be reconsidered without further
argument or briefing. The following opinion supersedes and
replaces the opinion filed 20 July 1999.
Robin Christman-Orth (defendant) appeals from an order
granting summary judgment to Market America, Inc. (Market America)
on defendant's counterclaims for libel, slander, unfair trade
practices, tortious interference with business relations, and
restraint of trade. In addition, defendant challenges the trial
court's ruling which permitted Market America to amend its replyto include various affirmative defenses. Having judiciously
examined the record before us, we affirm the order of the trial
court.
Market America, a North Carolina corporation, is a multi-
level product brokerage company which distributes approximately
300 consumer products through a network of approximately 75,000
independent distributors. The distributors earn money by
purchasing products from Market America at wholesale prices and
then selling those products to consumers at retail prices.
Distributors also build sales organizations of other independent
distributors and earn commissions from training and managing those
sales organizations. Market America's distribution system is
based on a binary matrix marketing plan whereby each distributor
recruits, trains, and manages two sales organizations of other
independent distributors.
Defendant is a citizen and resident of Pennsylvania. Prior
to working for Market America, defendant operated a travel agency
and worked as a regional sales representative for J&J Snack Food
Corporation. On 18 March 1995, defendant executed an Independent
Distributor Application and Agreement (the Agreement) with Market
America defining the relationship between the company and its
independent distributors. Under Paragraph 21 of the Agreement,
defendant accepted the following terms: I agree that the marketing plan, genealogy
reports, distributor list and official
literature are proprietary information and are
considered trade secrets of the company as
construed [in] N.C.G.S. § 66-152. I agree not
to enter into competition with Market America
by participating as a[n] Independent
Contractor, consultant, officer, shareholder,
director, employee or participant of another
company or direct sales program using a
similar matrix marketing structure or handling
similar products to that of Market America or
involving a Distributor of Market America in
such a program for a period of six months from
my written resignation or termination as an
Independent Distributor of Market America. I
agree that if I breach this covenant that
Market America shall be entitled to a
restraining order in a court of competent
jurisdiction and I shall be liable to pay no
less than $2,000.00 in damages per breach and
legal cost.
When this lawsuit arose, defendant had not resigned, nor had she
been terminated as an Independent Distributor of Market America.
Club Atlanta Travel, Inc. (CAT) is also a multi-level sales
company using a binary marketing plan. CAT sells travel services
such as vacations and airline flights. In September of 1996,
defendant's husband became an independent distributor for CAT, and
while defendant did not become a CAT distributor, she admittedly
participated in marketing the company's travel products and
encouraged other Market America distributors to take advantage of
CAT's business opportunities. On 13 December 1996, general
counsel for Market America sent a letter to defendant stating thather involvement with CAT's commercial enterprise violated the
terms of the Agreement. Defendant, through her attorney, replied
that she had done nothing in contravention of the Agreement by
participating in the CAT venture, because CAT did not market any
of the same products as did Market America. Defendant further
indicated that she would continue to engage in CAT business.
On 29 January 1997, Market America filed a complaint against
defendant seeking a temporary restraining order, a permanent
injunction, and money damages for breach of contract and
misappropriation of Market America's trade secrets. A temporary
restraining order requiring defendant to refrain from recruiting
Market America distributors into other business ventures was
issued that same day. On 7 February 1997, Market America's
President and Chief Executive Officer, J.R. Ridinger, sent a
Follow-Up Bulletin (the bulletin) to Market America's Advisory
Counsel Members, which consisted of the company's top twenty
independent distributors, and the Certified Trainers, which
consisted of approximately sixty-five independent distributors who
were responsible for training other distributors. The bulletin
stated that defendant was one of two individuals against whom
Market America had prevailed in North Carolina's courts. Although
the bulletin mistakenly referred to the temporary restraining
order against defendant as an injunction, a copy of the actualorder was attached to and distributed with the bulletin.
On 8 April 1997, defendant filed an answer asserting, in
addition to her defenses, counterclaims for (1) libel, (2)
slander, (3) unfair trade practices under section 75-1.1 of the
North Carolina General Statutes, (4) interference with business
relations, (5) restraint of trade in violation of section 75-1 of
the General Statutes, and (6) money owed in the amount of $200.
The libel claim is based on the bulletin, which defendant contends
defamed her by allegedly likening her to termites, parasites,
and vermin, by stating that she had been attempting to dissuade
Distributors from Market America into CAT, and by stating that
Market America had obtained an injunction, as opposed to a
temporary restraining order, against defendant.
The counterclaim for slander is based on two voicemail
messages. The first message is one allegedly left by Scott
Tucker, an independent distributor for Market America. According
to defendant, Tucker contacted individuals within his business
organization and stated that defendant was involved with CAT but
would end such involvement within six months and go on to
something else. The message also discouraged other distributors
from becoming involved in CAT, stating that defendant was only
motivated by self-interest and greed. The second voicemail
message is one allegedly left by Ridinger which supposedlycompared Defendant to members of the recently departed Heaven's
Gate cult in California. As to defendant's unfair trade
practices claim, she generally contends that Market America's
alleged libel of defendant and its attempt to enforce Paragraph 21
of the Agreement constituted unfair and deceptive acts or
practices under section 75-1.1 of the General Statutes.
Similarly, defendant's counterclaim for interference with business
relations alleges that Market America prevented people from doing
business with defendant by threats and intimidation. Lastly,
defendant's claim for restraint of trade asserts that Market
America had no legitimate business purpose for attempting to use
Paragraph 21 of the Agreement to prevent defendant from entering
into other business ventures which do not involve competing
products.
Market America's original reply, filed 10 June 1997, averred
only that defendant's counterclaims failed to state claims for
relief. Then, on 7 May 1998, Market America filed a motion to
amend its reply to add several affirmative defenses, including (1)
truth, (2) qualified privilege, and (3) lack of effect on any
North Carolina business operations of defendant. Plaintiff moved
for summary judgment as to defendant's counterclaims on 22 May
1998. Both motions were heard on 1 June 1998, and on 2 June 1998,
the trial court entered an order granting the motions. Defendantappeals.
___________________________________
[1]By her first assignment of error, defendant contends that
the trial court improvidently entered summary judgment for Market
America on defendant's libel claim. We cannot agree.
The device known as summary judgment is appropriate when the
pleadings, depositions, answers to interrogatories, and admissions
on file, together with the affidavits, if any, show that there is
no genuine issue as to any material fact and that any party is
entitled to judgment as a matter of law. N.C.R. Civ. P. 56(c).
For a defending party to prevail on a motion for summary judgment,
the party must demonstrate that '(1) an essential element of [the
claimant's] claim is nonexistent . . . [2][the claimant] cannot
produce evidence to support an essential element of [her] claim,
or . . . [3][the claimant] cannot surmount an affirmative defense
which would bar the claim.'
Clark v. Brown, 99 N.C. App. 255,
260, 393 S.E.2d 134, 136-37 (quoting
Shuping v. Barber, 89 N.C.
App. 242, 244, 365 S.E.2d 712, 714 (1988))
disc. review denied,
327 N.C. 426, 395 S.E.2d 675 (1990),
quoted in Gibson v. Mutual
Life Ins. Co. of N.Y., 121 N.C. App. 284, 286, 465 S.E.2d 56, 58
(1996). In determining whether summary judgment is proper, the
trial court, and the reviewing court, must construe the evidence
in the light most favorable to the non-moving party, who must begiven the benefit of all favorable inferences regarding the
evidence.
Id. Therefore, the question confronting us is whether,
taken in the light most favorable to defendant, the evidence
sufficiently established any genuine issue of fact as to whether
Market America libeled defendant. We hold that it did not.
Defendant contends that statements made by Ridinger in the 7
February 1997 bulletin were libelous
per se, in that they
impeached defendant in her profession and otherwise subjected her
to contempt. The statements in question include insinuations that
by participating in the CAT enterprise, defendant behaved in a
manner that constituted unfair competition and was blatantly
unethical and illegal. Defendant further takes exception to
statements that allegedly compared her to termites, parasites, and
vermin who act out of pure greed. Equally offensive to
defendant was the statement that she had been attempting to
dissuade Distributors from Market America into CAT. Market
America, on the other hand, argues that assuming, without
conceding, that the challenged statements were libelous
per se,
the same were qualifiedly privileged.
Libel is defined as written defamation.
Phillips v. Winston-
Salem/Forsyth County Bd. of Educ., 117 N.C. App. 274, 277, 450
S.E.2d 753, 756 (1994).
[A] publication is libelous
per se, oractionable
per se, if, when considered alone
without innuendo: (1) It charges that a person
has committed an infamous crime; (2) it
charges a person with having an infectious
disease; (3) it tends to subject one to
ridicule, contempt, or disgrace, or (4) it
tends to impeach one in his trade or
profession.
Martin Marietta Corp. v. Wake Stone Corp., 111 N.C. App. 269, 276,
432 S.E.2d 428, 433 (1993)(quoting
Ellis v. Northern Star Co., 326
N.C. 219, 224, 388 S.E.2d 127, 130 (1990)). However, even where a
statement is found to be actionable
per se, the law regards
certain communications as privileged. A qualified privilege will
prevent liability for a defamatory statement, when the statement
is made:
(1) on subject matter (a) in which the
declarant has an interest, or (b) in reference
to which the declarant has a right or duty,
(2) to a person having a corresponding
interest, right, or duty, (3) on a privileged
occasion, and (4) in a manner and under
circumstances fairly warranted by the occasion
and duty, right, or interest.
Phillips, 117 N.C. App. at 278, 450 S.E.2d at 756 (quoting
Clark,
99 N.C. App. at 262, 393 S.E.2d at 138). The essential elements
for the qualified privilege to exist are good faith, an interest
to be upheld, a statement limited in its scope to this purpose, a
proper occasion and publication in a proper manner and [to] the
proper parties only.
Long v. Vertical Technologies, Inc., 113
N.C. App. 598, 602, 439 S.E.2d 797, 800 (1994). Whether acommunication is privileged is a question of law for the court to
resolve, unless a dispute concerning the circumstances of the
communication exists, in which case it is a mixed question of law
and fact.
Phillips, 117 N.C. App. at 278, 450 S.E.2d at 756.
Where the privilege is applicable, a presumption arises that the
communication was made in good faith and without malice.
Id.
The burden then falls upon the claimant to show either actual
malice on the part of the declarant or excessive publication.
Harris v. Proctor & Gamble, 102 N.C. App. 329, 332, 401 S.E.2d
849, 851 (1991).
In the instant case, the record indicates that Ridinger, as
President of Market America, had legitimate interests in
protecting the company against unfair competition through the
unauthorized use of its trade secrets, encouraging company
loyalty, and reassuring independent distributors that the company
had been actively working to protect the integrity of their
organizations. To apprise managing distributors of the threat
posed by individuals seeking to recruit Market America
distributors into CAT and the steps taken to eliminate the threat,
Ridinger forwarded a bulletin to Market America's Advisory Counsel
Members and Certified Trainers describing the relevant
circumstances while attempting to boost morale. Defendant
contends that the bulletin could have been distributed to as manyas 500 people. She bases this contention on the testimony of Marc
Ashley, Market America's Vice President of Administration, that he
did not recall whether the bulletin was sent to anyone other than
the named recipients. Defendant, however, has not presented any
evidence to show that the bulletin was forwarded to anyone outside
of the 85 Advisory Council Members and Certified Trainers. We
conclude that under these circumstances, the communication was
protected by a qualified privilege, and since defendant has failed
to come forward with any evidence of actual malice or excessive
publication, the trial court did not err in entering summary
judgment for Market America on defendant's libel claim.
[2]Defendant further argues that the trial court erred in
granting Market America's motion for summary judgment with regard
to her slander claim. We must disagree.
Slander is defined as 'the speaking of base or defamatory
words which tend to prejudice another in his reputation, office,
trade, business, or means of livelihood.'
Lee v. Lyerly, 120
N.C. App. 250, 252, 461 S.E.2d 775, 777 (1995)(quoting
Long, 113
N.C. App. at 601, 439 S.E.2d at 800),
rev'd on other grounds, 343
N.C. 115, 468 S.E.2d 60 (1996). Slander is actionable either
per
se or
per quod.
Id. Statements that are slanderous
per se
include accusation[s] of crimes or offenses involving moral
turpitude, defamatory statements about a person with respect to[her] trade or profession, and imputation[s] that a person has a
loathsome disease.
Gibby v. Murphy, 73 N.C. App. 128, 131, 325
S.E.2d 673, 675 (1985). To fall within the class of slander
per
se as concerns a person's trade or profession, the defamatory
statement must do more than merely harm a person in [her]
business. The false statement '(1) must touch the plaintiff in
[her] special trade or occupation, and (2) must contain an
imputation necessarily hurtful in its effect on [her] business.'
Lee, 120 N.C. App. at 253, 461 S.E.2d at 777 (quoting
Tallent v.
Blake, 57 N.C. App. 249, 253, 291 S.E.2d 336, 339 (1982)).
Defendant contends that voicemail messages left by Mike Davis
and Scott Tucker, both independent distributors for Market
America, constituted slander
per se. The trial court, however,
was correct in granting summary judgment to Market America on
defendant's claim as it related to these individuals, because the
rule is well settled in North Carolina that an employer is not
vicariously liable for the torts of an independent contractor.
Hartrick Erectors, Inc. v. Maxson-Betts, Inc., 98 N.C. App. 120,
389 S.E.2d 607 (1990). Moreover, regarding defendant's claim that
Ridinger, Market America's President, left voicemail messages
comparing her to members of the Heaven's Gate cult, defendant's
evidence was fatally insufficient to establish a genuine issue of
fact. The evidence consists of defendant's claim that at somepoint in time (she could not recall when), she listened to
someone's voicemail (she could not recall whose) and heard
Ridinger compare her to the man from Mars what had all the people
killed. She could not remember precisely what was said, and she
had no witnesses or recordings to verify the existence of the
message. Accordingly, we hold that the trial court committed no
error in allowing summary judgment for Market America on
defendant's slander claim.
[3]Defendant additionally assigns as error the trial court's
grant of Market America's motion for summary judgment on
defendant's claim for restraint of trade. Defendant contends that
the non-competition clause contained in the Agreement violates
section 75-1 of the General Statutes. We disagree.
Under section 75-1 of the North Carolina General Statutes,
contracts in restraint of trade are illegal. N.C. Gen. Stat. §
75-1 (1994).
However, our courts have recognized the rule
that a covenant not to compete is enforceable
in equity if it is: (1) in writing; (2)
entered into at the time and as part of the
contract of employment; (3) based on valuable
consideration; (4) reasonable both as to time
and territory embraced in the restrictions;
(5) fair to the parties; and (6) not against
public policy.
Starkings Court Reporting Services v. Collins, 67 N.C. App. 540,
541, 313 S.E.2d 614, 615 (1984). The court must consider the timeand territory restrictions in tandem when determining the
reasonableness of a non-competition provision.
Hartman v. Odell
and Assoc., Inc., 117 N.C. App. 307, 311, 450 S.E.2d 912, 916
(1994). Even if the covenant not to compete is permissible in all
other respects, the restraint is unreasonable and void if it is
greater than is required for the protection of the promisee or if
it imposes an undue hardship upon the person who is restricted.
Starkings, 67 N.C. App. at 541, 313 S.E.2d at 615. Stated another
way, a covenant not to compete 'must be no wider in scope than is
necessary to protect the business of the employer.'
Hartman, 117
N.C. App. at 316, 450 S.E.2d at 919 (quoting
Manpower of Guilford
County, Inc. v. Hedgecock, 42 N.C. App. 515, 521, 257 S.E.2d 109,
114 (1979)). If the covenant restraining competition is too
broad to be a reasonable protection to the employer's business it
will not be enforced.
Whitaker General Medical Corp. v. Daniel,
324 N.C. 523, 528, 379 S.E.2d 824, 828 (1989).
Defendant challenges the validity of Market America's
covenant not to compete on several grounds: First, defendant
contends that the covenant is void and unenforceable under North
Carolina law because it contains no territorial restriction. In
support of this contention, defendant relies on our Supreme
Court's opinion in
Professional Liability Consultants, Inc. v.
Todd, 345 N.C. 176, 478 S.E.2d 201 (1996)(per curiam)(adoptingJudge Smith's dissenting opinion in 122 N.C. App. 212, 468 S.E.2d
578 (1996)),
reh'g denied, 345 N.C. 355, 483 S.E.2d 175 (1997) and
the Fourth Circuit's decision in
American Hotrod Assoc., Inc. v.
Carrier, 500 F.2d 1269 (4
th Cir. 1974).
In
Todd, 345 N.C. 176, 478 S.E.2d 201, the anti-competition
covenant prohibited the defendant, a former sales representative
of the plaintiff, from contacting the plaintiff's customers for a
period of five years. Similarly, in
American Hotrod, 500 F.2d
1269, the covenant not to compete restricted the defendants,
members of a hot rod association, from becoming involved in the
promotion, scheduling, or arrangements related to drag racing for
a five-year period. Neither the
Todd covenant nor the
American
Hotrod covenant contained any specified territorial restriction,
and in both cases, the court determined that the covenants were
unenforceable, because given the lack of territorial limits, the
five-year provision of the agreements was excessive.
Todd, 345
N.C. at 176, 478 S.E.2d at 202 and
American Hotrod, 500 F.2d at
1279.
In the instant case, the non-competition covenant contains no
fixed geographic restriction, but given that Market America is a
national company, it is likely that the covenant is intended to
reach the entire United States. The extensiveness of this
territory notwithstanding, the covenant is operative for only sixmonths following resignation or termination of the independent
contractor relationship and forbids participation only in those
companies using a similar matrix marketing structure or handling
similar products to that of Market America. Thus, the reasoning
in
Todd and
American Hotrod are inapplicable to the present set of
facts, and we cannot say that Market America's covenant not to
compete is unreasonable as a matter of law.
[4]Next, defendant argues that the covenant is void as to
her because she was not an employee of Market America, but an
independent distributor. However, this Court has held that non-
competition clauses are applicable to independent contractor
relationships.
See Starkings, 67 N.C. App. 540, 313 S.E.2d 614
(finding that although otherwise permissible, covenant not to
compete was unreasonable restraint of trade because it provided
for greater restraint than reasonably required for protection of
promisee);
see also Baker v. Hooper, No. 03A01-9707-CV-00280, 1998
WL 608285 (Tenn. App. Aug. 6, 1998)(relying on
Starkings decision,
found that covenants not to compete apply to independent
contractor relationships);
Renal Treatment Centers v. Braxton, 945
S.W.2d 557 (Mo. App. E.D. 1997)(citing our decision in
Starkings,
concluded that non-compete clauses are valid against independent
contractors).
[5]Defendant further contends that the covenant wasfactually inapplicable to her because at the time of the actions
giving rise to this litigation, she had neither resigned nor been
terminated from her distributorship with Market America. Relying
on the language that reads, I agree not to enter into competition
with Market America . . . for a period of six months from my
written resignation or termination as an Independent Distributor
of Market America[,] defendant takes the position that the
covenant would become operative only after termination or
resignation and, thus, did not apply while she was still a
distributor. This construction of the Agreement is contrary to
reason, as Market America certainly intended to prohibit
competition by those still working as distributors for the
company. In North Carolina, an agreement 'encompasses not only
its express provisions but also all such implied provisions as are
necessary to effect the intention of the parties unless express
terms prevent such inclusion.'
Strader v. Sunstates Corp., 129
N.C. App. 562, 569, 500 S.E.2d 752, 755-56, (quoting
Lane v.
Scarborough, 284 N.C. 407, 410, 200 S.E.2d 622, 624 (1973))
disc
review denied, 349 N.C. 240, 514 S.E.2d 274 (1998). Inasmuch as
the non-compete provision was impliedly operative while defendant
remained a distributor with Market America, defendant's argument
is without merit.
[6]Lastly, defendant argues that there can be no legitimatebusiness purpose for restricting distributors from participating
in a business venture with a similar matrix marketing system.
Market America, however, asserts that this provision of the
Agreement serves three basic goals:
[F]irst, independent distributors of Market
America simply cannot divide their efforts by
working for more than one direct sales
company. Second, by using a binary marketing
structure itself, market America is vulnerable
to distributors leaving and going to another
binary company and removing not only
themselves, but the critical parts of their
sales organization as well. Third, many
companies in the direct sales industry have
regulatory problems and problems with legal
compliance and Market America does not want to
see its distributors and all or parts of their
sales organizations going to companies that do
not comply with the law.
Unquestionably, Market America's interest in protecting the
integrity and viability of the business is legitimate, and as
noted previously, the covenant expired six months from the date of
termination or resignation. Thus, we hold that the non-
competition clause was valid, and the court did not err in
granting Market America's motion for summary judgment on
defendant's claim for restraint of trade.
[7]With her next assignment of error, defendant asserts that
the trial court improperly entered summary judgment for Market
America on defendant's claim for unfair and deceptive trade
practice. Again, we disagree. Pursuant to section 75-1.1 of the North Carolina General
Statutes, [u]nfair methods of competition in or affecting
commerce, and unfair or deceptive acts or practices in or
affecting commerce, are declared unlawful. N.C. Gen. Stat. § 75-
1.1 (1994). To prevail on a claim of unfair and deceptive trade
practice a [claimant] must show (1) an unfair or deceptive act or
practice, or an unfair method of competition, (2) in or affecting
commerce, (3) which proximately caused actual injury to the
[claimant] or to his business.
Spartan Leasing v. Pollard, 101
N.C. App. 450, 460-61, 400 S.E.2d 476, 482 (1991). 'A [trade]
practice is unfair when it offends established public policy as
well as when the practice is immoral, unethical, oppressive,
unscrupulous, or substantially injurious to consumers.'
Opsahl
v. Pinehurst, Inc., 81 N.C. App. 56, 69, 344 S.E.2d 68, 76
(1986)(quoting
Johnson v. Insurance Co., 300 N.C. 247, 263, 266
S.E.2d 610, 621 (1980)),
quoted in Bolton Corp. v. T.A. Loving
Co., 94 N.C. App. 392, 411, 380 S.E.2d 796, 808 (1989).
Additionally, '[a] party is guilty of an unfair act or practice
when it engages in conduct which amounts to an inequitable
assertion of its power or position.'
Opsahl, 81 N.C App. at 69,
344 S.E.2d at 76 (quoting
Johnson, 300 N.C. App at 264, 266 S.E.2d
at 622),
quoted in Bolton, 94 N.C. App. at 411-12, 380 S.E.2d at
808. The question of whether a particular practice is unfair ordeceptive is a legal one, reserved for the court.
Wake Stone, 111
N.C. App. at 282-83, 432 S.E.2d at 436. Defendant contends
that pursuant to our Supreme Court's holding in
Ellis, 326 N.C.
219, 388 S.E.2d 127, libel
per se directed toward a claimant in
regards to the conduct of his business constitutes an unfair and
deceptive trade practice in violation of section 75-1.1.
Defendant, therefore, argues that because the 7 February 1997
bulletin was libelous
per se, summary judgment for Market America
on defendant's claim for unfair and deceptive trade practice was
unwarranted.
In
Ellis, the plaintiff, Ellis Brokerage Company, Inc., was a
food broker whose function was to convince large-quantity food
buyers, such as hospitals and school systems, to place orders with
the company's clients who [were] in the business of selling
foods.
Id. at 221, 388 S.E.2d at 128. The defendant, Northern
Star Company, was one of the plaintiff's clients. After the
defendant terminated its brokerage contract with the plaintiff,
the defendant's president sent the following letter to several
buyers who had received an earlier price list from the plaintiff:
Dear Sir:
We have recently received copies of a
price list sent to you from Ellis Brokerage
Company regarding pricing on Northern Star
potato products. These prices were noted for
bids only, delivered by Northern Star.
We at Northern Star Company did not
authorize such a price list and therefore
cannot honor the prices as quoted[.]
Id. at 222, 388 S.E.2d at 129. The plaintiff instituted an action
against the defendant alleging that the letter was libelous
per se
and constituted an unfair and deceptive trade practice affecting
commerce under section 75-1.1. At the close of the plaintiff's
evidence, the trial court granted the defendant's motions for
directed verdicts on all claims but libel. The libel claim was
submitted to the jury, which found that the defendant had
maliciously libeled the plaintiff and awarded compensatory and
punitive damages.
On appeal, the defendant argued that the letter [was] not
defamatory at all or, alternatively, it [was] susceptible of both
defamatory and nondefamatory interpretations.
Id. at 224, 388
S.E.2d at 130. The Court held that the letter was libelous
per
se, because under any reasonable interpretation, it impeached the
plaintiff in its trade as a food broker. The Court further held
that a libel
per se of a type impeaching a party in its business
activities is an unfair or deceptive act in or affecting commerce
in violation of N.C.G.S. § 75-1.1, which will justify an award of
damages under N.C.G.S. § 75-16 for injuries proximately caused.
Id. at 226, 388 S.E.2d at 131. To recover, however, a plaintiff
must have 'suffered actual injury as a proximate result ofdefendant's deceptive statement or misrepresentation.'
Id.
(quoting
Pearce v. American Defender Life Ins. Co., 316 N.C. 461,
471, 343 S.E.2d 174, 180 (1986)).
The holding in
Ellis has no bearing on the present set of
facts. Unlike the 7 February 1997 bulletin in the case
sub
judice, the defamatory letter was not determined to be protected
by a qualified privilege. In fact, the defendant in
Ellis did not
even assert that such a privilege existed; instead, the defendant
argued that the communication was not libelous. Furthermore, the
record in the instant case contains no evidence to show that
defendant 'suffered actual injury as a proximate result of [the
Follow-Up Bulletin].'
Id. Accordingly, we hold that defendant's
reliance on
Ellis is unfounded.
[8]Defendant also argues that Market America inequitably
asserted its power and position by seeking to enforce a non-
competition clause which defendant contends was legally void.
Given our determination that the non-competition clause was valid
and enforceable, we reject defendant's contention as unpersuasive.
Furthermore, because defendant has presented no facts to show any
immoral, unethical, oppressive, unscrupulous, or substantially
injurious conduct on the part of Market America, we hold that
defendant failed to establish a triable issue of fact as to her
claim for unfair or deceptive trade practice.
See Bolton, 94 N.C.App. at 411, 380 S.E.2d at 808. This assignment of error, then,
fails.
[9]By her next assignment of error, defendant argues that
the trial court erroneously awarded summary judgment to Market
America with respect to defendant's claim for tortious
interference with business relations. Again, we cannot agree.
'As a general proposition any interference with free
exercise of another's trade or occupation, or means of livelihood,
by preventing people by force, threats, or intimidation from
trading with, working for, or continuing [her] in their employment
is unlawful.'
Coleman v. Whisnant, 225 N.C. 494, 506, 35 S.E.2d
647, 656 (1945)(quoting
Kirby v. Reynolds, 212 N.C. 271, 281, 193
S.E. 412, 418 (1937)),
quoted in Cameron v. New Hanover Memorial
Hospital, 58 N.C. App. 414, 440, 293 S.E.2d 901, 917 (1982).
Typically, a [defending party's] motive or purpose is the
determining factor as to liability in actions for interference
with economic relations, 'and sometimes it is said that bad motive
is the gist of the action.'
Id. at 439, 293 S.E.2d at 916
(quoting Prosser § 129, pp. 927-28). Therefore, to maintain an
action for interference with business relations in North Carolina,
[the complainant] must show that [the defending party] 'acted with
malice and for a reason not reasonably related to the protection
of a legitimate business interest of [the defending party].'
Id.(quoting
Smith v. Ford Motor Co., 289 N.C. 71, 94, 221 S.E.2d 282,
296 (1976)).
Defendant contends that the threatening and intimidating tone
of the 7 February 1997 bulletin prevented unnamed individuals from
transacting business with her. Defendant asserts that as a result
of the publication, her Market America business and her husband's
CAT enterprise suffered. Throughout this litigation, however,
defendant has maintained that she herself was not an independent
distributor for CAT and that her only involvement with the
organization was as an assistant to her husband. Thus, she had no
CAT business with which Market America could interfere, and her
claim in that regard fails. As to her Market America business,
defendant has not shown how the 7 February 1997 publication
interfered with any such economic relations. Furthermore, our
prior conclusion that defendant failed to show any actual malice
on the part of Market America in distributing the bulletin
necessarily causes defendant's claim to fail. The trial court
correctly granted summary judgment to Market America on her claim
for wrongful interference with business practice.
For the foregoing reasons, the order of the trial court is
affirmed.
Affirmed.
Judges JOHN and HUNTER concur.
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